Tuesday, April 12, 2011

Preorder This: Listen At Home with Octopus Pie

So here's the story. Last year, a bunch of cartoonists were picked up by mainstream book publishers (many of them imprints of Random House) because comics are so terribly hot right now. They must have literally expected the books to sell themselves, because I'm not aware of much of a marketing push (a lot of my non-comic reading friends have greedily devoured my Julia Wertz books and then demanded to know why they had never heard of her before). When word-of-mouth wasn't enough to send the books flying off the shelves, the publishers abruptly dropped their cartoonists, apparently convinced that while comics are "hot," they don't necessarily "sell."

Among the cartoonists who rode this publishing rollercoaster is Octopus Pie's Meredith Gran. In fact, after Random House delivered the bad news, Gran briefly flirted with the idea of returning to studio animation (which she studied at the School for Visual Arts). But, thankfully, she's joined up with the Pizza Island studio (How I'd love to be a fly on that wall!) and is keeping on with Octopus Pie. This means, however, that she's back on the self-publishing bandwagon and needs reader support. Gran plans to release Listen At Home With Octopus Pie in May, and rather than head over to Kickstarter, she's relying on preorders to foot the printers bill. It's not just about getting a pretty hard copy (although that cover is pretty) -- it's also about supporting Gran's work so she can continue working with these characters.

[Preorder Listen At Home With Octopus Pie]


Anonymous said...

Wow, that a) really sucks, b) is exactly the kind of boneheaded marketing decision I've come to expect from the publishing industry over the years. (It's not just comics. Not just the publishing world either, to be honest.)

During the < 6 months that I've been acting as volunteer publicist for a webcomic, and the longer time that I've worked in print media of various kinds, I've seen a striking correlation between running ads and people going to the website. It's not quite as simple as "buy adspace" --> "get readers", but it's unavoidable that if you want people to know about your product, you need to get the word out. And that usually costs money. It can be tiny amounts of money for large returns, with Project Wonderful, but you need to put the effort in. You need good ads--by which I mean ads that are both eye-catching and representative--and you need to target them to receptive audiences.

I post ads for the comic I volunteer PR for on websites I go to and comics I read, because I figure that if I liked it, other people who like the same things I do may also like it. Not rocket science! (Happy Yuri's Day, BTW.) And then I track performance. I don't do it with fanatical devotion to accuracy, because I'm not a numbers gal at bone and because winging it seems to work pretty well--but a rough tally of clicks versus cost versus page views, and a look at page placement, is usually enough to give me a sense if an ad is worth renewing after a week of running it.

But the inescapable fact remains: you can't trust to luck/chance/fate to do your marketing for you! I think that--getting back to the original topic of your post--by direct-marketing themselves, to receptive audiences of people who already know them and already support indy art and webcomics, the creators like Gran will have huge success compared to Random House...and Random House won't be able to figure it out.


Tom Dell'Aringa said...

Hey JM, I agree with you, and that's exactly the type of help I'm looking for. I would love it if you could contact, me - if only to chat about this. I could use your insight.

Also, the OP book looks great.



Anonymous said...

The actual stunning kind as well as superb characteristics of their time products possess created all of them one of the correct recognized and many searched for soon after wrist watches upon the current marketplace. replica hublot Individuals are pretty pleased to buy as well as placed on Label Wrist watches rolex replica sale which Label wristwatches tend to be among probably the most valued wrist watches from the period. rolex replica sale Using a Label watch upon a person's wrist not merely helps make consumers really feel distinctive in addition, fake rolex uk this can make after that content material as well as articles simply because understand they might be Duplicate Label Heuer putting on among the best wrist watches available right now. rolex replica sale The actual Bentley selection is actually amazed from the relationship along with Bentley Generators. rolex replica It is viewed as a combination of essential course as well as type of Bentley along with the fact associated with Breitling wrist watches.

Anonymous said...

It is able with the "Jump Hour" feature, which allows replica watches the approved hour duke to be set to a altered time area after acute any acclimation of the 24-hour duke or bezel. You artlessly alleviate the ambagious acme and about-face it slowly, clockwise or louis vuitton replica counterclockwise. This will jump the hour duke one hour at a time after affecting the operation of the minute or abnormal hand.

One of the a lot of adorable appearance of the GMT-Master models is their bezel. In all accepted GMT-Master II Models, a new bezel appearance has been introduced. Made from an acutely harder and admirable bowl material, the new bezel exhibits awful corrosion-resistant and scratch-resistant properties. The numerals engraved on replica handbags this bezel are abounding with gold to accomplish them added clear and to enhance their all-embracing attending louis vuitton replica and style.

艾丰 said...

futbol baratas
adidas outlet store
nike running shoes
puma shoes
giuseppe zanotti sale
ugg uk outlet
wedding dresses
nfl jerseys wholesale
tory burch sandals
soccer jerseys,soccer jerseys wholesale,soccer jerseys cheap,soccer jerseys for sale,cheap soccer jersey,usa soccer jersey,football jerseys
ugg outlet
ugg outlet
toms outlet
pandora outlet
adidas jeremy scott
lebron 12
chanel handbags
hollister shirts
true religion outlet,true religion jeans,true religion kids,true religion jeans sale,true religion jeans for men,true religion jacket,true religion sale
mbt sneakers
cyber monday
louboutin uk
christian louboutin shoes
moncler outlet
ysl outlet online
air jordan 4 free shipping
mulberry,mulberry handbags,mulberry outlet,mulberry bags,mulberry uk
canada goose outlet
roshe run women
true religion jeans
new england patriots
marc jacobs outlet

Unknown said...

Very Nice Information, Thanks For Posting
Please visit my site for best service on-

Appslure said...

Helpful Information
Please visit on my site and get to Grow your business

Anonymous said...

air jordan retro
discount oakley sunglasses
michael kors outlet
oakley sunglasses
toms outlet store
nfl jerseys
oakley sunglasses
cheap uggs
michael kors outlet online
Michael Kors Purses
Cheap Jordans For Sale
ray ban sunglasses outlet
huaraches shoes
nfl jerseys
michael kors outlet online
tiffany and co jewelry
cheap basketball shoes
huaraches shoes
ralph lauren polo shirts
chrome hearts online store
chrome hearts wholesale
michael kors handbags
black huaraches
cheap air jordan
cheap true religion jeans
mlb jerseys authentic
kobe sneakers
christian louboutin outlet
tiffany jewellery

Fangyaya said...

nike huarache shoes
michael kors outlet
louis vuitton outlet
ralph lauren outlet
jordan shoes
michael kors outlet
kate spade handbags
toms shoes
tory burch outlet
coach outlet
cheap jordans
timberland shoes
adidas nmd
christian louboutin outlet
oakley outlet
coach outlet online
ray ban outlet
replica watches
coach factory outlet
louis vuitton outlet
rolex watches
louis vuitton bags
hollister clothing
michael kors outlet clearance
timberland outlet
polo ralph lauren
louis vuitton outlet
oakley sunglasses
fitflops sale clearance
cheap jordan shoes
christian louboutin outlet
ghd hair straighteners
christian louboutin outlet
longchamp handbags
ralph lauren outlet
vans shoes
louis vuitton outlet
nike free run

ghada said...

شركة نقل عفش ببريدة

شركة نقل عفش بالقصيم

شركة نقل عفش بتبوك

ghada said...

شركة نقل عفش بجدة

شركة نقل عفش بالدمام

شركة نقل عفش بالمدينة المنورة

ghada said...

شركة نقل عفش بمكة

شركة نقل عفش بينبع

شركة نقل عفش بابها

شركة نقل عفش بالرياض

ghada said...

شركة المتحدة

شركة نقل عفش بنجران

شركة نقل عفش بخميس مشيط

شركة نقل عفش بالطائف

Teresa Halminton said...

Thank you for sharing the post. Glad to know this information!

Shah Dil Khan said...

thank to share interesting and informative post Use best 360 wave brush best for makeup... it's my recommendation you'll like a lot

Obat Gatal Walatra Gamat kapsul said...

This article is interesting and useful. Thank you for sharing. And let me share an article about health that God willing will be very useful. Thank you :)

Obat gatal Kudis/gudik
Vitamin Untuk Kesehatan Anak
Penyebab sering mimisan
Cara Mengatasi Cacar Air
Cara Menghilangkan Kantung mata
Obat Telinga Berkerak dan Berair

Unknown said...

Loan specialists, on receipt of your application can there itself check your subtle elements, confirm your present, substantial financial balance and your business points of interest. payday loans san diego

rokaa said...

ارخص شركة تنظيف بمكة ارخص شركة تنظيف بمكة
ارخص شركة تنظيف بالمدينة المنورة ارخص شركة تنظيف بالمدينة المنورة
ارخص شركة تنظيف بالجبيل ارخص شركة تنظيف بالجبيل
ارخص شركة تنظيف بالدمام ارخص شركة تنظيف بالدمام
ارخص شركة تنظيف بالخبر ارخص شركة تنظيف بالخبر

ارخص شركة تنظيف بالاحساء ارخص شركة تنظيف بالاحساء

sandy said...

نستخدم افضل ادوات تنظيف و غسيل الخزانات لاننا افضل شركة غسيل خزانات بالمدينة المنورة و عمال مروبون وحاصلون على شهادة صحية فقط اتصل بنا لتحصل على افضل خدمة غسيل خزانات بالمدينة المنورة


Bangladesh Education Board said...

Bangladesh Education Result Board & Government Official website. HSC Admission Result 2020 Recently Published. Government web. HSC Admission Result Student can download HSC Admission Result PDF File. https://allresultsall.com

DU 7 College Admission said...

Under the Du 7 College Admission has been published. Candidate & Student first & Easily Apply this Du Seven College Admission. Government web: DU 7 College Admission. https://allresultsall.com/7college-masters-admission-circular/

DU 7 College Admission said...

Under the Du 7 College Admission has been published. Candidate & Student first & Easily Apply this Du Seven College Admission. Government web: DU 7 College Admission. https://allresultsall.com/du-affiliated-college-honours-admission/

Dhaka University Admission said...

Dhaka University Admission & Admission Circular recently published. Candidate & Student first & Easily Apply this DU Admission 2021. Government web: Dhaka University Admission https://allresultsall.com/dhaka-university-admission-test-notice/

Honours Admission said...

Bangladesh National University Honours Admission Circular recently published. Candidate & Student first & Easily Apply this Honours Admission 2021. Government web: Honours Admission. https://allresultsall.com/national-university-honours-admission/

Degree Admission said...

Bangladesh National University Admission Circular recently published. Candidate & Student first & Easily Apply this National University Degree Admission. Government web: Degree Admission. https://allresultsall.com/degree-admission-circular/

Dhaka University Admission said...

Honours under the Bangladesh National University Published Honours Exam Result Student or Candidate first & easily download. Our Government official website :
Du 7 College Admission
Du 7 College Admission
Dhaka University Admission
Honours Admission
Degree Admission